Get Together: How to build a community with your people

Get Together: How to build a community with your people

๐Ÿง  Personal growthโค๏ธ Community

Build your community with people, not for them

Chapter 1: Pinpoint your people

Who do I want to get together
  • Who do I care about?
  • Who do I share an interest, identity or place with?
  • Who do I want to help?

Multiple potential whoโ€™s?

  • Who brings the energy - who are the people who already engage, contribute or attend?
  • Assuming community flourishes, who will you stick with? Who do you want to invest in?
Why are we coming together
  • Demands a shared purpose
  • Purpose needs to be something your people will want to work on with you, not selfish or one-sided idea hatched by a single leader
Keep purpose grounded in peopleโ€™s needs
  • What do my people need more of?
  • Whatโ€™s the change we desire?
  • Whatโ€™s the problem only we can solve together?
Write down your community purpose
Find your first early allies
  • You should already feel who they will be (close friends, engaged users)

Chapter 2: Do something together

  • Communities form around shared activities
  • Members realize their community purpose through the thing they do together
  • Question to ask: what is sth our people crave that would be better performed or experienced as a group
Design first activity
  • Purposeful: tie it up to why community teamed up in the first place. It should be clear for people to own it as well
  • Participatory: do not talk at people. They are passionate, like us. Let them contribute
  • Repeatable: one-offs are the enemy. Should be intended for repetition with the community over and over


Stop thinking about your community as just an audience. Instead treat them as collaborators. [...] People are showing up to realize a shared purpose, not to watch you realize it for them.

Repetition is paramount:
  • design a core activity you and your people can repeat from the get-go.
  • Repeating activities set the stage for members to deepen their relationships and for the community to gain momentum
Pay attention to early members feedback
  • No one repeats โ†’ ๐Ÿšฉ. Not a community when people only show up once
  • Reshape your who, why
  • Do your best to create an undeniably valuable shared XP


If what you as a group amplified what members experience alone, youโ€™re on your way to sparking a community

Chapter 3: Get people talking